VIEW DESIGN PRESENTATION

BRIEF DESCRIPTION

About Bear In Mind App
The app is a fun, easy, effective, fast reminder app to help children remember their daily tasks and appointments, to avoid tricky situations and to maintain a harmonic family life.

Problem Area
Do you find yourself reminding your children to bring their asthma inhaler, books and homework? Did your teenager forget the lunch box when leaving for school in the morning? Conflicts and tricky situations occur because children forget important tasks and appointments

Goal
Create an app for children, that boosts children’s self-confidence and help them avoiding tricky situations when they forget about important tasks, opportunities and commitments.

Deliverables
Android & iOS native apps, website, branding, marketing materials, and marketing strategy.

DESIGN THINKING PROCESS

EMPATHISE

User research
Meeting with potential users
After interviewing some potential users and their parents, I created some personas and scenario, derived from the information I retrieved from the meetings. ( see images on left)

Contextual interview
Some of the questions I asked the potential users:
Please show me how you set a reminder today?
Describe your mornings?
How do you manage your day?
Describe what you do to remember activities and appointments?
How do your children remember their appointments and tasks?
Please describe the challenges you experience?

DEFINE

POV (Point-of-view)
Do you find yourself reminding your children to bring their asthma inhaler, books and homework?
Did your teenager forget the lunch box when leaving for school in the morning?
Conflicts and tricky situations occur because children forget important tasks and appointments.

Constraints
• Limited budget
• MVP (Minimum Viable Product)
• COPPA (Children’s Online Privacy Protection Act)

IDEATE

Mindmapping
Did mindmapping and brainstorm with my team to produce ideas, functionalities, without constraints
Constraints was added and a defined project was formed
Potential users were consulted, in all processes

PROTOTYPING

Wireframing
I created wireframing of the app to identify issues, user journey, scenarios and refining the design.

Prototypes
There were created many prototypes with different Look and Feel.

Card sorting
I conducted open and closed card sorting with potential users of all ages – via e-mail

The goal of card sorting:
To find a list of tasks that most users find most important to them, and set a priority of the tasks. The users were also asked to name tasks of their own choice.

Result of  card sorting:
The test resulted in a task list of 42 tasks
To make most users enjoy the app, we made it possible for the users to drag the task up and down to change the order from the task list.

TEST

Usability testing
Observation and task scenarios
Some users were asked to test the beta version of the app
The users were requested to perform and complete some tasks.

I then observed what the users did, how they acted with the app, their body language.
and how they completed some tasks.

I noted the issues and the positive experiences.
Then I asked the users to tick all tasks – and see how they reacted to the “confidence booster”, which I hadn’t told them about before the test

RESULTS

The finished iPhone app was released on App Store in 2017.
All branding and marketing material has been finished and published.
The app is used not only by children but people of all ages.

RECOGNITION

The app has received 4 stars in an App Review on Common Sense Media, as one of the best reminder apps for children

LINKS

DELIVERABLES

  • iOS and Android App in 9 languages
  • Responsive website in 6 languages
  • 5 videos
  • Digital marketing material
  • Branding
  • UX Design
  • UI Design
  • Interaction Design
  • User Research
  • Digital Marketing
  • Branding