End-to-end design process
I specialise in the end-to-end design process, taking projects from initial idea through to testing,
My expertise spans the entire UX design process; – research, ideation, design, sketching, wireframing, rapid prototyping, high fidelity prototyping and UI design.
My Approach
My goal is to create digital products that are inclusive and accessible to all users. This includes considering the needs of users with disabilities, different levels of digital literacy, and age-related challenges.
Design Process
Once I understand the company’s requirements, problem area and goals, I develop a research plan.
I choose the most suitable user research methods for each situation, aiming to use at least three methods to ensure a well-rounded perspective (a technique known as triangulation).
Research findings report
Research and design work
The map below shows the tasks and sub-tasks I performed to improve the conversion rate at a company.
View file as pdf (will open in a new window)
User Research Methods
Below are some of the methods I use:
Interviews and Testing
– In-depth interviews
– Usability testing
– Diary studies
– Surveys
– Stakeholder interviews
Data Analysis
– Heatmaps
– Behaviours recordings
– Analytics data (e.g., Content Square,
Google Analytics, DataDog, Hotjar,
Tableau, Screaming Frog)
Monitoring and Evaluation
– Customer support monitoring
– Social media monitoring
– Online reviews
Persona
Expert Reviews
– UX expert review
– Heuristic analysis
– Cognitive walkthrough
– Task analysis
Mapping and Storytelling
– Journey mapping
– Empathy mapping
– Persona development
– Jobs to Be Done (JTBD)
– Writing user stories
– Storyboard
– Blueprints
Sorting and Analysis
– Card sorting
– Competitive analysis
Accessibility and usability testing
– Accessibility evaluation
– Testing on mobile, desktop, and tablet devices using cross-platform browsers
Journey map – a first time patient visiting a consultant. I created this while working with a chiropractic clinic
A simple blueprint with frontstage and backstage activities
Task analysis and flow chart I created, one of many for a product of a responsive website for the property industry
Large affinity map with post it notes from users. The users have written about multiple subjects on each post-it note. The affinity map was a result of interviews and a survey with qualitative questions, involving 36000 users. I was leading and responsible for the user research project. First step: Categoried the pot it notes in large categories and started to sub categorise the feedback, to find patterns, pain points and areas to focus. The research project provided valuable insights that resulted in new USP and development plans for the business.
A map I created as part of understanding the flow the user is going through and mapping out what happens inside the company, and the people and processes that are involved. The end user remains unaware of the complexity behind the scenes.