App website

The responsive website and video on this page are part of the Bear In Mind App (2016)

The app and website was designed and developed in 2016, the app was launched in 2017 in 9 languages, with the website available in 6 languages and animation videos in 3 languages, and one presenation video of the app.

I lead the entire project, was the founder of the company and designed all the products in the app project.


We wanted to create a website that supports the app, videos and social media in the marketing strategies.
It was important to design a website that makes people trust the brand, and ultimately trust the product and increase sales.
The primary goal of the website is to market the product and promote the app.
The finished product is a responsive website in Japanese, English, German, French, Chinese and Spanish.

My role

The website, and all products in the project was my responsibility and I was hands-on from start to launch.

The products were:

  • native apps  in 9 languages (Android and iOS)
  • responsive website in 6 languages
  • social media
  • brochure

I worked with two developers who implemented some more technical aspects of the website. I set up the site in WordPress, created all the assests and added all the translated content.

The Chinese version of Bear In Mind website



Even though we had a limited budget we still wanted to reach many people, so we decided to have some fun animation videos created in Chinese, Japanese and English languages.

We worked with an animation company within our budget that provided the quality we were looking for. The purpose of the videos was to increase the number of people being aware of the app and gain attraction for the website and app store, to increase visibility and increase revenue.

The final products include 3 promotion animation videos in English, Chinese and Japanese. We also created a video for the app store preview and a walkthrough video. We want to have some videos that are fun that show use cases of how to use the app.

My role

I had the overall responsibility to ensure that everyone was on the same path and to ensure the video projects was finished in time.
We also worked with a translation company, graphic designers and an animation company to create videos and other branding products.

The company created a draft of a storyboard and we worked with the animation company on multiple iterations until the video was to our satisfaction. We also had to choose voices for the 3 language versions.

That was in particular quite fun to do.
We are very pleased with the finished videos, and we found it very easy to work with the external company.