Bear In Mind App Project

Note: This is a shortend version of project details. For further reading, please contact me.
To view the slideshow of the project – press the large image.

Problem Area
Do you find yourself reminding your children to bring their asthma inhaler, books and homework? Did your teenager forget the lunch box when leaving for school in the morning? Conflicts and tricky situations occur because children forget important tasks and appointments
Goal
Create an app for children, that boosts children’s self-confidence and help them avoiding tricky situations when they forget about important tasks, opportunities and commitments.
Deliverables
Android & iOS native apps, website, branding, marketing materials and marketing strategy

Design Thinking Process
Empathise – User research
Meeting with potential users
After interviewing some potential users and their parents, I created some personas and scenario, derived from the information I retrieved from the meetings.
Contextual interview
Some of the questions I asked the potential users:
Please show me how you set a reminder today?
Describe your mornings?
How do you manage your day?
Describe what you do to remember activities and appointments?
How do your children remember their appointments and tasks?
Please describe the challenges you experience?

Define
POV (Point-of-view)
Do you find yourself reminding your children to bring their asthma inhaler, books and homework?
Did your teenager forget the lunch box when leaving for school in the morning?
Conflicts and tricky situations occur because children forget important tasks and appointments
Constraints
Limited budget
MVP (Minimum Viable Product)
COPPA (Children’s Online Privacy Protection Act)

Ideate
Mindmapping
Did mindmapping and brainstorm with my team to produce ideas, functionalities, without constraints
Constraints was added and a defined project was formed
Potential users were consulted, in all processes

Prototype
Wireframing
Created wireframing of the app to identify issues, user journey, scenarios and refining the design.
Prototypes
There were created many prototypes with different Look and Feel.
Cardsorting
Open and closed card sorting – via e-mail
Goal to find a list of tasks that most users find most important to them
to compile a list of tasks that most users will find
Result
The test resulted in a task list of 42 tasks
To make most users enjoy the app, we made it possible for the users to drag the task up and down to change the order from the task list.

Test
Usability testing
Observation and task scenarios
– Some users were asked to test the beta version of the app
– Requested users to perform and complete some tasks
– Observed what the users did
– How they did this
– I noted the issues and the positive experiences.
– Asked the users to tick all tasks – and see how they reacted to the “confidence booster”, which I hadn’t told them about before the test
Product
The finished iPhone app was released on App Store in 2017.
All branding and marketing material has been finished and published.
The app is used not only by children but people of all ages.

Recognition
The app has received 4 stars in an App Review on Common Sense Media

Key tools and deliverables
Contextual interview, Personas, User scenario, Mindmapping, Sketching, Wireframing
Prototyping, Interactive prototype, Usability testing, Card sorting, User research
UI Design, UX Design, web design, usability testing, user research, budgets, app preview on App Store, ASO, SEO,
project planning, business management, requirement specification, testing, bug reports.

My responsibilities
Designing native apps – Android and iOS
UX Design – UI Design
Creating marketing and branding material –
including website, SEO, social media, 5 videos and printed marketing material
Digital marketing
App store and Google Play
Budgets – and inviting quotes from companies
Business development

Products
Native app in 9 languages
Responsive website in 6 languages
5 videos
Social media
Printed flyer

View Interactive prototype of Bear In Mind 
Website: www.bearinmind-app.com
App:  Link to app on iTunes

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